12New.AI has unveiled an AI agent that can analyze visual materials to ensure they conform with legal and regulatory standards, the company said in a news release. The tool allows compliance officers, ad producers and designers to verify visual advertisements in a couple of minutes, significantly reducing the time needed to launch advertising campaigns.
The AI solution targets businesses in heavily regulated industries, such as children’s products, beverages, alcohol, tobacco and food, where advertising violations can result in substantial fines. By automating technical compliance checks early in the advertisement development process, the tool aims to eliminate the traditional multi-day review cycles that typically occur between creative and compliance departments.
Users can implement the tool by uploading company policies to the platform, then submitting images for analysis, which generates detailed reports identifying potential violations with links to the specific regulations being breached. The AI agent is now fully available on the company’s BestCompliance.ai platform for compliance professionals across industries.