Your Personal Road Map for the High Road to Success

business ethicsWhen we’re faced with those ambiguous choices where the “right” path is unclear or will produce some painful consequences, where do we turn? If our company has a code of conduct or mission statement, we can look at that and ask, “If I am living up to this credo, what will I do?” But first and foremost, we must turn to our own code of conduct, the values and ethics we regard as important to us personally.

These values are always based upon what we’ve observed and learned, either at home or school or through a role model at work. After all, we aren’t born knowing how to behave ethically—nobody in the delivery room gives us a code of ethical behavior! We all have to learn how to act ethically. And through the years, we assemble a hodgepodge of values and ethics based upon the sum total of all that has gone before us in our lives—all the people, experiences, relationships, etc. that have contributed to the development of our value system. Whether the influences were religious, ethnic, political or cultural, they play a key role in the development of who we are as individuals.

The journey of life has instilled in us a variety of perceptions, attitudes, values and insights. If that journey has been one of positive influence, we must stay true to it. If our journey has had some negative influences, however, we may need to check our values to make sure they are leading us along the high road. Unfortunately, not every influence in our lives points us in the right direction. Once I caught a kid cheating on the final exam for the ethics course I was teaching. (Cheating on an ethics exam—that should tell you something right off.) The kid and his father came into my office, and when I showed them the kid’s cheat sheet, the father was visibly upset. For at least five minutes he berated his son, “How dare you cheat? How dare you cheapen your dignity?” Finally, feeling pushed against the wall emotionally, the kid screamed, “What’s the difference between me cheating on this test and you doctoring your income tax for the last five years?”

I believe values are caught, not taught—that is, how people behave and the decisions they make speak much louder than anything they may say. So we may have been taught the Golden Rule, but if our parents and teachers lived more by the rule, “Every man for himself,” which rule do you think would have more impact on our lives?

Luckily, we are not forced to live by the values we’ve been taught, if those values lead us away from the high road to success. We are free to choose our own values. We are in control of our own values and rules, and we must build our own ethical code of conduct, our road map for the high road to success.

How do we do that? We must begin by consciously selecting the ethics and values we regard as essential for the kind of life we want. I believe these ethics and values should be based not just upon what we’ve learned from parents, teachers, friends and society, but also upon the great ethical truths of the past—truths which are taught by the Bible, the Koran, the Magna Carta, the Constitution. When we begin with the great truths as our basis, we can then examine our own experiences in the light of these truths and then create our own personal ethics system, a code we will be proud and happy to use.

Did you miss Frank Bucaro’s How To Succeed Ethically When Others Bend The Rules webinar? Not to worry, you can purchase a one-time replay here:

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About the Author

Frank Bucaro

Frank-BucaroFrank Bucaro is an ethics expert, who is a leading crusader-- speaking, training and writing-- on the benefits of ethics. He is a Certified Speaking Professional (CSP) and has been inducted into the Council of Peers Award for Excellence (CPAE) Speaker Hall of Fame.

Coming from a background in teaching, with a Master’s degree in Religious Studies, Frank’s career in business spans two decades with the message: not only is good ethics good business, it is also good for business. As an author of numerous articles on ethics and author of the book Trust Me! Insights into Ethical Leadership, Frank has developed unique and humorous insights into the challenges of taking the high road. He provides practical ideas to help with difficult decisions as well as strategies for combating the sometimes blurred lines between right and wrong.

A member of the National Speakers Association, he has earned the designation of CSP which stands for Certified Speaking Professional. This award has been earned by less than 20% of the 3800 members of NSA. He was also presented with NSA’s prestigious CPAE Speaker Hall of Fame Award for excellence and professionalism, an award currently held by fewer than 200 people worldwide.

He is President of Frank C. Bucaro & Associates, Inc. located in Bartlett, Illinois, a suburb of Chicago.

A few of the organizations that have invited Frank to speak include BP, the Canadian Pacific Railway, Caterpillar, ENMAX Energy, Fiserv Insurance Solutions, Global Compliance, the Human Resources Professionals Association of Ontario, Merck, Talecris Biotherapeutics and RE/MAX International.

You can reach Frank at 1-800-784-4476 or through his website Follow Frank on his blog, Ethics Shmethics, and on Twitter at @FrankCBucaro.

Frank is a monthly columnist for CCI. For a complete list of his articles, follow this link.